dba/design & marketing

Shay Strategies for communications

What Kind of Design? At Shay Strategies we do the design and writing for marketing communications. These are printed materials and electronic websites and ads that help you talk to:

Shay Strategies's work helps you

you tell us what you want to achieve
and we'll help you figure out how

Great design and writing helps define who you are as a business (Your Brand!) and helps you sell more products and services...or achieve almost any end result.

Business Identity and Collateral
Logo, stationery, business cards, corporate capabilities brochures, signage & signature pieces.

Websites and Electronic Ads
Customized, unique websites that look and feel like your business, created to address your specific needs.

Newsletters, Brochures, Product Sheets, Binders and Flyers
Write, design and arrange for printing of literature that communicates important information about your company.

Newspaper and Magazine Ads
Design ads and place with magazines and/or newspapers or on-line. Also can design & place 'pay per click' ads online.

Press Releases and News Stories
Increase awareness through publicity in local, regional or national media by identifying ‘news-worthy’ events in your business and providing them to the news media. Online web-releases drive web traffic in a very cost-effective way.

Radio or TV Advertising
Write and conceptualize Radio or TV ads. Hire a producer for your spots and oversee their production.

Design a dramatic presence for your company at trade shows and exhibits.


Shay Strategies

Market Planning
The most effective use of marketing dollars starts with a plan based your business goals. The marketing plan will identify which options will help you best meet your goals. From simple things you can do yourself to innovative show-stopping ideas to traditional marketing media we will provide a variety of options ­— with estimated costs and ROI.


PR is more than just a method of reaching media. The "press release" has become the "news release." This online version creates a permanent, searchable
record of your business' achievements!
It can contain videos, photos, pod-casts, logos and active links! It also provides content for
other websites and drives traffic to your website!